MTU Cork Library Catalogue

Marketing on the Internet / (Record no. 40189)

MARC details
000 -LEADER
fixed length control field 01815 am a22003137a 4500
001 - CONTROL NUMBER
control field ocm0471165042
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970909 1997 000 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471165042
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier T19632
040 ## - CATALOGING SOURCE
Modifying agency OCoLC
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ellsworth, Jill H.,
Dates associated with a name 1949-
9 (RLIN) 23028
245 10 - TITLE STATEMENT
Title Marketing on the Internet /
Statement of responsibility, etc. Jill H. Ellsworth and Matthew V. Ellsworth.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York ;
-- Chichester :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 428 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part I: Leveraging the web for marketing - a preview -- Internet overview -- Marketing on the internet: The big picture -- Part II: Successful marketing on the internet -- The world wide web - Using it for business -- Effective WWW marketing - An integrated approach -- Caution, security and customs of the natives - a cautionary tale -- Part III: Constructing effective web sites -- Preparing HTML documents for the world wide web -- Adding graphics, sound, databases, action and interactivity to a web site -- Homepages that work: Best practices for marketing -- Part IV: Online resources for internet marketing -- Power-searching the web -- Important world wide web resources and sites supporting internet marketing -- Business to business: Cyber-advertising agencies, venture capital, web services and information -- Expanding your internet marketing tool kit -- Epilogue: The future - Think months, not years.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
9 (RLIN) 45689
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element World Wide Web.
9 (RLIN) 45635
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet
9 (RLIN) 45272
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ellsworth, Matthew V.
9 (RLIN) 23369
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10508132
b 170518
c 011117
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
969 00 - LOCAL CODES
a 41810
979 00 - LOCAL CODES
a FQ
b 09 SEP 1997
989 00 - LOCAL CODES
a FQ
b 26 SEP 1997
998 ## - LOCAL CONTROL INFORMATION (RLIN)
a c
Operator's initials, OID (RLIN) 011115
Cataloger's initials, CIN (RLIN) m
First Date, FD (RLIN) a
Local -
-- eng
-- nyu
h 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Available for Loan MTU Bishopstown Library MTU Bishopstown Library Lending 17/11/2001 25.38 31 8 658.84 00072273 03/12/2018 23/10/2018 1 25.38 20/11/2017 General Lending

Powered by Koha