Marketing on the Internet / (Record no. 40189)
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000 -LEADER | |
---|---|
fixed length control field | 01815 am a22003137a 4500 |
001 - CONTROL NUMBER | |
control field | ocm0471165042 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 970909 1997 000 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0471165042 |
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
OCLC library identifier | T19632 |
040 ## - CATALOGING SOURCE | |
Modifying agency | OCoLC |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.84 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ellsworth, Jill H., |
Dates associated with a name | 1949- |
9 (RLIN) | 23028 |
245 10 - TITLE STATEMENT | |
Title | Marketing on the Internet / |
Statement of responsibility, etc. | Jill H. Ellsworth and Matthew V. Ellsworth. |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York ; |
-- | Chichester : |
Name of publisher, distributor, etc. | Wiley, |
Date of publication, distribution, etc. | 1997. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxi, 428 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Part I: Leveraging the web for marketing - a preview -- Internet overview -- Marketing on the internet: The big picture -- Part II: Successful marketing on the internet -- The world wide web - Using it for business -- Effective WWW marketing - An integrated approach -- Caution, security and customs of the natives - a cautionary tale -- Part III: Constructing effective web sites -- Preparing HTML documents for the world wide web -- Adding graphics, sound, databases, action and interactivity to a web site -- Homepages that work: Best practices for marketing -- Part IV: Online resources for internet marketing -- Power-searching the web -- Important world wide web resources and sites supporting internet marketing -- Business to business: Cyber-advertising agencies, venture capital, web services and information -- Expanding your internet marketing tool kit -- Epilogue: The future - Think months, not years. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Internet marketing. |
9 (RLIN) | 45689 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | World Wide Web. |
9 (RLIN) | 45635 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Internet |
9 (RLIN) | 45272 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ellsworth, Matthew V. |
9 (RLIN) | 23369 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | .b10508132 |
b | 170518 |
c | 011117 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Suppress in OPAC | 0 |
969 00 - LOCAL CODES | |
a | 41810 |
979 00 - LOCAL CODES | |
a | FQ |
b | 09 SEP 1997 |
989 00 - LOCAL CODES | |
a | FQ |
b | 26 SEP 1997 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
a | c |
Operator's initials, OID (RLIN) | 011115 |
Cataloger's initials, CIN (RLIN) | m |
First Date, FD (RLIN) | a |
Local | - |
-- | eng |
-- | nyu |
h | 0 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 17/11/2001 | 25.38 | 31 | 8 | 658.84 | 00072273 | 03/12/2018 | 23/10/2018 | 1 | 25.38 | 20/11/2017 | General Lending |