Public relations for marketing management / Frank Jefkins.
By: Jefkins, Frank William
.
Material type: 
BookSeries: Macmillan studies in marketing management.Publisher: London : MacMillan, 1978Description: x, 182 p. : ill ; 23 cm.ISBN: 0333232445; 0333232453.Subject(s): Marketing | Public relationsDDC classification: 658.812 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.812 (Browse shelf(Opens below)) | 1 | Available | 00047368 |
Includes bibliographical references and index.
What is public relations? -- How PR differs from advertising -- PR and the marketing mix -- Corporate and financial PR -- PR as an aid to the sales force -- PR as an aid to advertising -- Distributor relations -- Customer relations -- PR and Exhibitions -- PR and International marketing -- Internal and external PR Services -- Feedback and results.