Public relations for marketing management / (Record no. 17625)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01190 am a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm0333232445 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 781227s1978 enka r 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333232445 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333232453 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jefkins, Frank William. |
| 9 (RLIN) | 1379 |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations for marketing management / |
| Statement of responsibility, etc. | Frank Jefkins. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | MacMillan, |
| Date of publication, distribution, etc. | 1978. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 182 p. : |
| Other physical details | ill ; |
| Dimensions | 23 cm. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | Macmillan studies in marketing management |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is public relations? -- How PR differs from advertising -- PR and the marketing mix -- Corporate and financial PR -- PR as an aid to the sales force -- PR as an aid to advertising -- Distributor relations -- Customer relations -- PR and Exhibitions -- PR and International marketing -- Internal and external PR Services -- Feedback and results. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 39554 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 9 (RLIN) | 41646 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10237100 |
| b | 170424 |
| c | 011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 969 00 - LOCAL CODES | |
| a | 2377 |
| 979 00 - LOCAL CODES | |
| a | SYS |
| b | 16 SEP 1994 |
| 989 00 - LOCAL CODES | |
| a | SYS |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | enk |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 4.44 | 5 | 1 | 658.812 | 00047368 | 20/11/2017 | 1 | 4.44 | 20/11/2017 | General Lending |