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Experimentation for marketing decisions / Keith K. Cox and Ben M. Enis.
By: Cox, Keith Kohn
.
Contributor(s): Enis, Ben M.
Material type: 
BookSeries: Intertext (London, England).Publisher: Aylesbury : Intertext, 1973Description: vi, 122 p. : ill ; 22 cm. + pbk.ISBN: 0700202080 .Subject(s): Marketing researchDDC classification: 658.83
Contents:
Introduction to experimental research -- The experimental method -- Completely randomized designs -- Randomized blocks designs -- Latin square designs -- Factorial designs -- Experiments in distribution, pricing, and product policies -- Experiments in promotion -- Managerial aspects of experimentation
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.83 (Browse shelf(Opens below)) | 1 | Available | 00033521 |
Total holds: 0
Includes bibliographical referencces and index.
Introduction to experimental research -- The experimental method -- Completely randomized designs -- Randomized blocks designs -- Latin square designs -- Factorial designs -- Experiments in distribution, pricing, and product policies -- Experiments in promotion -- Managerial aspects of experimentation