MTU Cork Library Catalogue

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Business marketing / Frank G. Bingham, Jr., Roger Gomes.

By: Bingham, Frank G.
Contributor(s): Gomes, Roger | Bingham, Frank G.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC/Contemporary Pub. Group, 2001Edition: 2nd ed.Description: xix, 425 p. : ill. (some col.) ; 27 cm.ISBN: 0844215384.Subject(s): Industrial marketing -- United States | Management -- United States | Industrial procurementDDC classification: 658.8
Contents:
Part 1: The business marketing environment -- Introduction to the business marketing environment -- The organizational buying process -- Marketing research and information systems -- Market segmentation, positioning and demand projection -- Part 2: Making and moving business goods and services -- New product development, management and strategy -- Price planning and strategy -- Business marketing channel participants -- Physical distribution management and strategy -- Part 3: Promoting and selling business goods and services -- Professional selling -- Business sales management -- Advertising and sales promotion strategy -- Part 4: Special topics in business marketing -- International business marketing -- Ethical considerations in business-to-business marketing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) 1 Available 00095920
Total holds: 0

Enhanced descriptions from Syndetics:

The Bingham and Gomes approach to business marketing provides students with the practical grounding they need to become successful business marketers by addressing real issues that face B2B marketers along with the newest developments and insights into this rapidly changing field. Comprehensive and flexible, it focuses on general business marketing, e-commerce/internet marketing, and business ethics. The text is also designed to allow instructors to use it in an e-commerce orientation via e-commerce Internet assignments in each chapter.

Rev. ed. of: Business marketing management. c1998.

Includes bibliographical references and index.

Part 1: The business marketing environment -- Introduction to the business marketing environment -- The organizational buying process -- Marketing research and information systems -- Market segmentation, positioning and demand projection -- Part 2: Making and moving business goods and services -- New product development, management and strategy -- Price planning and strategy -- Business marketing channel participants -- Physical distribution management and strategy -- Part 3: Promoting and selling business goods and services -- Professional selling -- Business sales management -- Advertising and sales promotion strategy -- Part 4: Special topics in business marketing -- International business marketing -- Ethical considerations in business-to-business marketing.

Table of contents provided by Syndetics

  • Part I The Business Marketing Environment
  • 1 Introduction to the Business Marketing Environment
  • 2 The Organizational Buying Process
  • 3 Marketing Research and Information Systems
  • 4 Marketing Segmentation, Positioning, and Demand Projection
  • Part II Making and Moving Business Goods and Services
  • 5 New Product Development, Management, and Strategy
  • 6 Price Planning and Strategy
  • 7 Business Marketing Channel Participants
  • 8 Physical Distribution Management and Strategy
  • Part III Promoting and Selling Business Goods and Services
  • 9 Professional Selling
  • 10 Sales Management
  • 11 Advertising and Sales Promotion Strategy
  • Part IV Special Topics in Business Marketing
  • 12 International Business Marketing
  • 13 Ethical Considerations in Business-to-Business Marketing

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