MARC details
000 -LEADER |
fixed length control field |
02143cam a2200361 a 4500 |
001 - CONTROL NUMBER |
control field |
ocm12942806 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180221080312.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
020924s2001 ilua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2002514157 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0844215384 |
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
T31038 |
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
T31039 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
OCoLC |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Bingham, Frank G. |
9 (RLIN) |
18798 |
245 10 - TITLE STATEMENT |
Title |
Business marketing / |
Statement of responsibility, etc. |
Frank G. Bingham, Jr., Roger Gomes. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Lincolnwood, Ill. : |
Name of publisher, distributor, etc. |
NTC/Contemporary Pub. Group, |
Date of publication, distribution, etc. |
2001. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 425 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
27 cm. |
500 ## - GENERAL NOTE |
General note |
Rev. ed. of: Business marketing management. c1998. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part 1: The business marketing environment -- Introduction to the business marketing environment -- The organizational buying process -- Marketing research and information systems -- Market segmentation, positioning and demand projection -- Part 2: Making and moving business goods and services -- New product development, management and strategy -- Price planning and strategy -- Business marketing channel participants -- Physical distribution management and strategy -- Part 3: Promoting and selling business goods and services -- Professional selling -- Business sales management -- Advertising and sales promotion strategy -- Part 4: Special topics in business marketing -- International business marketing -- Ethical considerations in business-to-business marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Industrial marketing |
Geographic subdivision |
United States. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Management |
Geographic subdivision |
United States. |
9 (RLIN) |
80885 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Industrial procurement |
9 (RLIN) |
38513 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Gomes, Roger |
9 (RLIN) |
25856 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bingham, Frank G. |
9 (RLIN) |
18798 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10533485 |
b |
170320 |
c |
020211 |
960 ## - PHYSICAL LOCATION (RLIN) |
Physical location, PLOC (RLIN) |
c |
b |
2 |
c |
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d |
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e |
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f |
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g |
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h |
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i |
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j |
70.38 |
k |
b |
l |
d302 |
m |
2002-02-11 |
n |
|
o |
f |
p |
|
q |
2002-12-05 |
r |
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s |
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t |
a |
u |
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v |
c0100 |
w |
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x |
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y |
0 |
z |
.o10000987 |
961 ## - LOCAL CODES |
c |
stg51.00 |
d |
Sent a library order update notice through e-mail to Maurice Murphy on the 27 August '02. |
f |
97980753 Murphy, Maurice |
l |
c |
m |
d302 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
a |
c |
Operator's initials, OID (RLIN) |
021211 |
Cataloger's initials, CIN (RLIN) |
m |
First Date, FD (RLIN) |
a |
Local |
- |
-- |
eng |
-- |
ilu |
h |
0 |