MTU Cork Library Catalogue

Business marketing / (Record no. 41931)

MARC details
000 -LEADER
fixed length control field 02143cam a2200361 a 4500
001 - CONTROL NUMBER
control field ocm12942806
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180221080312.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020924s2001 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002514157
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844215384
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier T31038
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier T31039
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- OCoLC
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bingham, Frank G.
9 (RLIN) 18798
245 10 - TITLE STATEMENT
Title Business marketing /
Statement of responsibility, etc. Frank G. Bingham, Jr., Roger Gomes.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lincolnwood, Ill. :
Name of publisher, distributor, etc. NTC/Contemporary Pub. Group,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 425 p. :
Other physical details ill. (some col.) ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Business marketing management. c1998.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1: The business marketing environment -- Introduction to the business marketing environment -- The organizational buying process -- Marketing research and information systems -- Market segmentation, positioning and demand projection -- Part 2: Making and moving business goods and services -- New product development, management and strategy -- Price planning and strategy -- Business marketing channel participants -- Physical distribution management and strategy -- Part 3: Promoting and selling business goods and services -- Professional selling -- Business sales management -- Advertising and sales promotion strategy -- Part 4: Special topics in business marketing -- International business marketing -- Ethical considerations in business-to-business marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial marketing
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
Geographic subdivision United States.
9 (RLIN) 80885
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial procurement
9 (RLIN) 38513
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gomes, Roger
9 (RLIN) 25856
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bingham, Frank G.
9 (RLIN) 18798
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10533485
b 170320
c 020211
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) c
b 2
c
d
e
f
g
h
i
j 70.38
k b
l d302
m 2002-02-11
n
o f
p
q 2002-12-05
r
s
t a
u
v c0100
w
x
y 0
z .o10000987
961 ## - LOCAL CODES
c stg51.00
d Sent a library order update notice through e-mail to Maurice Murphy on the 27 August '02.
f 97980753 Murphy, Maurice
l c
m d302
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
a c
Operator's initials, OID (RLIN) 021211
Cataloger's initials, CIN (RLIN) m
First Date, FD (RLIN) a
Local -
-- eng
-- ilu
h 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Available for Loan MTU Bishopstown Library MTU Bishopstown Library Lending 11/12/2002 117.59 47   658.8 00095920 20/11/2017 1 117.59 20/11/2017 General Lending

Powered by Koha