Image from Syndetics
Romancing the brand : the power of advertising and how to use it / David N. Martin..
By: Martin, David N
.
Contributor(s): American Management Association.
Material type: 
BookPublisher: New York : AMACOM, 1989Description: xvi, 215 p. : ill. ; 26 cm. + hbk.ISBN: 0814459498.Subject(s): Advertising -- Brand name productsDDC classification: 659.1
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Crawford College of Art and Design Library Lending | 659.1 (Browse shelf(Opens below)) | 1 | Available | 00194145 |
Total holds: 0
Enhanced descriptions from Syndetics:
Shows how to create effective advertising, provides examples of successful ads, and provides a behind the scenes look at the profession.
Includes bibliographical references and index.