MTU Cork Library Catalogue

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Relationship marketing : strategy and implementation / Helen Peck, Adrian Payne, Martin Christopher and Moira Clark.

by Peck, Helen | Payne, Adrian | Christopher, Martin | Clark, Moira (Moira K.) | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Logistics and supply chain management : strategies for reducing cost and improving service / Martin Christopher.

by Christopher, Martin.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: London : Financial Times/Prentice Hall, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.5.
Marketing logistics / Martin Christopher ; with case study contributions by Helen Peck.

by Christopher, Martin | Peck, Helen | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann ; Chartered Institute of Marketing, 1997Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 658.802.
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