Romancing the brand : the power of advertising and how to use it / David N. Martin..
By: Martin, David N
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Contributor(s): American Management Association
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Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Crawford College of Art and Design Library Lending | 659.1 (Browse shelf(Opens below)) | 1 | Available | 00194145 |
Total holds: 0
Enhanced descriptions from Syndetics:
Shows how to create effective advertising, provides examples of successful ads, and provides a behind the scenes look at the profession.
Includes bibliographical references and index.