Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson.
By: Kerin, Roger A
.
Contributor(s): Peterson, Robert A. (Robert Allen).
Material type: 
BookPublisher: Boston : Allyn and Bacon, 1990Edition: 5th ed.Description: xiii, 732 p. : ill. ; 25 cm.ISBN: 0205121292 .Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00029331 |
Enhanced descriptions from Syndetics:
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Includes bibliographies.
Table of contents provided by Syndetics
- 1 Introducing Government in America
- 2 the Constitution
- 3 Federalism
- 4 Civil Liberties and Public Policy
- 5 Civil Rights and Public Policy
- 6 Public Opinion and Political Action
- 7 the Mass Media and the Political Agenda
- 8 Political Parties
- 9 Campaigns and Voting Behavior
- 10 Interest Groups
- 11 Congress
- 12 the Presidency
- 13 the Federal Bureaucracy
- 14 the Federal Courts
- 15 Congress, the President, and the Budget: the Politics of Taxing and Spending
- 16 Social Welfare Policymaking
- 17 National Security Policy Making