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Peterson, Robert A. (Robert Allen), 1944- (Personal Name)

Number of records used in: 2

Preferred form: Peterson, Robert A. (Robert Allen), 1944-

Previous AACR2 heading: Peterson, Robert A.

Pennington, A. L. Reference guide to marketing literature, 1970.

1984 AMA educators' proceedings, 1984: CIP t.p. (Robert Peterson, Univ. of Texas)

His Marketing research, 1988: t.p. (Robert A. Peterson, Dept. of Marketing, Grad. Sch. of Bus., Univ. of Tex.)

Natl. fac. direc., 1988 (Peterson, Robert Allen; Dept. of Marketing Admin., Univ. of Tex.)

WW, 1986-1987 (Peterson, Robert Allen; marketing educator, Univ. of Tex.; b. 3-25-44)