MTU Cork Library Catalogue

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Selling destinations : geography for the travel professional / Marc Mancini.

by Mancini, Marc, 1946-.

Material type: book Book Publisher: Cincinnati, OH : South-Western Pub, c1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 338.4791.
Complete travel marketing handbook : 37 industry experts share their decrets / Andrew Vladimir.

by Vladimir, Andrew.

Material type: book Book; Format: print Publisher: Lincolnwood : NTC Publishing Group,U.S., 1989Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 338.4791.
Marketing in travel and tourism / Victor T.C. Middleton.

by Middleton, Victor T. C.

Edition: 2nd ed.Material type: book Book Publisher: Oxford ; Boston : Butterworth-Heinemann, 1994Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 338.4791.
Sales and marketing for the travel professional / Dennis L. Foster.

by Foster, Dennis L.

Material type: book Book Publisher: Lake Forest, ILL : Glencoe, 1991Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 338.4791.
Consumption, identity, and style : marketing, meanings, and the packaging of pleasure / edited by Alan Tomlinson.

by Tomlinson, Alan.

Material type: book Book Publisher: London : Routledge, 1990Availability: Items available for loan: MTU Bishopstown Library (1), MTU Crawford College of Art and Design Library (1). Location(s): Lending 306.3, Lending 306.3.
Business marketing / Edward G. Brierty ... [et al.].

by Brierty, Edward G 1925- | Eckles, Robert W, 1927- | Reeder, Robert R, 1935- | Reeder, Robert R, 1935-. Industrial marketing.

Edition: 3rd ed.Material type: book Book; Format: print Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 658.8.
Services marketing : a European perspective / Christopher Lovelock ... [et al.].

by Lovelock, Christopher H | Vandermerwe, Sandra | Lewis, Barbara.

Material type: book Book; Format: print Publisher: London : Prentice Hall, 1996Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 658.8.
Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton..

by Mullin, Bernard James | Hardy, Stephen, 1948- | Sutton, William Anthony, 1951-.

Material type: book Book Publisher: Champaign, IL : Human Kinetics Publishers, c1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 796.0698.
The map market in Great Britain / B. D. Drewitt.

by Drewitt, Betty Diana | British Market Research Bureau, ltd | Great Britain. Office of Population Censuses and Surveys | Ordnance Survey.

Material type: book Book; Format: print Publisher: Southampton : Ordnance Survey of Great Britain, 1975Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 312.80942.
Readings & cases in direct marketing / Herbert E. Brown, Bruce Buskirk.

by Brown, Herbert E [author] | Buskirk, Bruce D [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Illinois : NTC Business Books, [1989]Copyright date: ©1989Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.872.
Starting your small graphic design studio / Michael Fleishman.

by Fleishman, Michael, 1951-.

Material type: book Book Publisher: Cincinnati, Ohio : North Light Books, c1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 741.6068.
Images that work : creating successful messages in marketing and high stakes communication / John W. Oller and J. Roland Giardetti.

by Oller, John W | Giardetti, J. Roland.

Material type: book Book; Format: print Publisher: Westport, CN : Quorum, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.402.
Economics : an introduction for students of business and marketing / Frank Livesey.

by Livesey, Frank | Livesey, Frank. Modern approach to economics | Institute of Marketing.

Edition: 2nd ed.Material type: book Book Publisher: London : Published on behalf of the Institute of Marketing [by] Heinemann, 1986Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 330.0246588.
Principles of marketing / Frances Brassington and Stephen Pettitt.

by Brassington, Frances | Pettitt, Stephen.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Harlow, England : Financial Times / Prentice Hall, 2000Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 3rd ed.Material type: book Book; Format: print Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 658.83.
Marketing research / Peter M. Chisnall.

by Chisnall, Peter M.

Edition: 6th ed.Material type: book Book; Format: print Publisher: London : McGraw-Hill, 2001Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Consumer behaviour : a European perspective / Gerrit Antonides and W. Fred van Raaij.

by Antonides, Gerrit, 1951- | Raaij, W. Fred van.

Material type: book Book; Format: print Publisher: Chichester : John Wiley, 1998Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.8342094.
Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 5th ed.Material type: book Book; Format: print Publisher: Fort Worth ; London : Dryden Press, c2000Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 659.1.
Principles of service marketing and management / Christopher Lovelock and Lauren Wright.

by Lovelock, Christopher H | Wright, Lauren.

Material type: book Book; Format: print Publisher: Upper Saddle River, N.J. : Prentice Hall, 1999Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.8.
Marketing logistics / Martin Christopher ; with case study contributions by Helen Peck.

by Christopher, Martin | Peck, Helen | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann ; Chartered Institute of Marketing, 1997Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 658.802.
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