The travel industry today -- The impact of international tourism on the United states -- Converting market research into added sales -- Understanding and influencing consumer behavior -- What lies ahead in world aviation -- Using fares and schedules as airline marketing tools -- What makes Delta successful - an inside look -- The Amtrak story -- Why millions pick the Big Apple -- Selling Florida to the masses -- Selling Bermuda in the off-season -- Cancun: a study of planned resort development -- Marketing the Magic Kingdom -- Corporate strategy within the hospitality industry -- How we view marketing at Carlson -- It's people that build succes in hotel marketing -- Making effective sales calls -- Forces that shape restaurant demand -- How they pack 'em in at T.G.I. Friday's -- How Hertz plans for tomorrow's rent-a-car market -- International car rentals -- a growing business -- How Costa Cruises creates demand -- The growing market for motor coach tours -- Sellling value and convenience in organized tours -- Travel agency marketing in a computerized world -- Marketing for the travel agency -- Effective advertising in the travel business -- Marketing to women travelers -- How to use public relations as a marketing tool -- Proven sales promotion techniques -- Promoting a new hotel -- Managing change in the travel industry