MTU Cork Library Catalogue

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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997 (1998)Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Integrated marketing communications : the holistic approach / Tony Yeshin.

by Yeshin, Tony | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Marketing / Charles W. Lamb, Joseph H. Hair and Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 5th ed.Material type: book Book; Format: print Publisher: Cincinnati, OH : South-Western College Pub., 2000Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 658.8.
Financial aspects of marketing / Keith Ward.

by Ward, Keith, 1949-.

Material type: book Book; Format: print Publisher: Oxford : Heinemann, 1989Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.155.
Marketing management : analysis, planning, and control / Philip Kotler.

by Kotler, Philip.

Edition: 4th ed.Material type: book Book Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1980Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.8.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Edition: 4th ed.Material type: book Book Publisher: New York : McGraw-Hill, c1991Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing research : an applied approach / Thomas C. Kinnear and James Ronald Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Edition: 5th ed.Material type: book Book; Format: print Publisher: New York ; London : McGraw-Hill, 1996Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.83.
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