An introduction to revenue management for the hospitality industry : principles and practices for the real world / Kimberly A. Tranter, Trevor Stuart-Hill and Juston Parker.
By: Tranter, Kimberly A [author.]
.
Contributor(s): Stuart-Hill, Trevor [author.] | Parker, Juston [author.].
Material type: 
BookPublisher: Harlow, Essex : Pearson Education, 2014Edition: Pearson New International Edition.Description: 271 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292027159; 1292027150.Subject(s): Hospitality industry -- Management | Revenue managementDDC classification: 647.94068 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 647.94068 (Browse shelf(Opens below)) | 1 | Checked out | 15/01/2024 | 00170462 | |
| General Lending | MTU Bishopstown Library Lending | 647.94068 (Browse shelf(Opens below)) | 1 | Checked out | 26/04/2024 | 00170461 |
Enhanced descriptions from Syndetics:
For courses in Introduction to Revenue Management.
The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.
Includes bibliographical references and index.
An introduction / Kimberly A. Tranter/ Trevor Stuart-Hill/ Juston Parker -- A history / Kimberly A. Tranter/ Trevor Stuart-Hill / Juston Parker -- Customer knowledge and consumer behavior / Kimberly A. Tranter/ Trevor Stuart-Hill / Juston Parker -- Market segmentation and selection / Kimberly A. Tranter/ Trevor Stuart-Hill / Juston Parker -- Internal assessment and competitive analysis / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker -- Economic principles and demand forecasting / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker -- Reservations and channels of distribution / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker -- Dynamic value-based pricing / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker -- Channel and inventory management / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker -- The revenue management team / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker -- Strategic management and following the RevMAP / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker -- Tools, tactics and resources / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker -- Legal and ethical issues and potential bumps in the road / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker.
For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors\' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.
CIT Module TOUR 8004- Core reading.