MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03437nam a2200361 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
2014 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292027159 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1292027150 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
T56330 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
T56331 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
647.94068 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tranter, Kimberly A., |
| Relator term |
author. |
| 9 (RLIN) |
114087 |
| 245 13 - TITLE STATEMENT |
|---|
| Title |
An introduction to revenue management for the hospitality industry : |
| Remainder of title |
principles and practices for the real world / |
| Statement of responsibility, etc. |
Kimberly A. Tranter, Trevor Stuart-Hill and Juston Parker. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Pearson New International Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow, Essex : |
| Name of publisher, distributor, etc. |
Pearson Education, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
271 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdacontent |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
An introduction / Kimberly A. Tranter/ Trevor Stuart-Hill/ Juston Parker -- A history / Kimberly A. Tranter/ Trevor Stuart-Hill / Juston Parker -- Customer knowledge and consumer behavior / Kimberly A. Tranter/ Trevor Stuart-Hill / Juston Parker -- Market segmentation and selection / Kimberly A. Tranter/ Trevor Stuart-Hill / Juston Parker -- Internal assessment and competitive analysis / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker -- Economic principles and demand forecasting / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker -- Reservations and channels of distribution / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker -- Dynamic value-based pricing / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker -- Channel and inventory management / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker -- The revenue management team / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker -- Strategic management and following the RevMAP / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker -- Tools, tactics and resources / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker -- Legal and ethical issues and potential bumps in the road / Kimberly A. Tranter / Trevor Stuart-Hill / Juston Parker. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors\' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
CIT Module TOUR 8004- |
| Reading level |
Core reading. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Management |
| 9 (RLIN) |
80197 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Revenue management. |
| 9 (RLIN) |
114088 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stuart-Hill, Trevor, |
| Relator term |
author. |
| 9 (RLIN) |
114089 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parker, Juston, |
| Relator term |
author. |
| 9 (RLIN) |
114090 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11141724 |
| b |
150730 |
| c |
141028 |
| 960 ## - PHYSICAL LOCATION (RLIN) |
|---|
| Physical location, PLOC (RLIN) |
c |
| b |
2 |
| c |
|
| d |
|
| e |
|
| f |
|
| g |
|
| h |
|
| i |
|
| j |
58.75 |
| k |
b |
| l |
d305 |
| m |
2014-10-28 |
| n |
|
| o |
0 |
| p |
|
| q |
2014-11-25 |
| r |
|
| s |
|
| t |
a |
| u |
|
| v |
51378 |
| w |
|
| x |
|
| y |
0 |
| z |
.o10144936 |
| 961 ## - LOCAL CODES |
|---|
| a |
T56330 - 31 |
| d |
Lecturer Philip Murray |
| -- |
urgent order for JS |
| -- |
rj |
| f |
cliodhna.reilly@mycit.ie |
| h |
core |
| l |
c |
| m |
d305 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| a |
c |
| Operator's initials, OID (RLIN) |
141125 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| Local |
- |
| -- |
eng |
| -- |
enk |
| h |
3 |