The use of celebrity endorsements as a public relations tactis for a mental health campaign / Kate Power.
By: Power, Kate [author.].
Material type:
BookSeries: M.A. - Public Relations with New Media.Publisher: Cork : CIT, 2013Description: 69 pages ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeSubject(s): Mental health
| Endorsements in advertising | Advertising campaigns | Public relationsDDC classification: THESES PRESS Dissertation note: Thesis (M.A.) - Cork Institute of Technology, 2013.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Reference | MTU Bishopstown Library Thesis | THESES PRESS (Browse shelf(Opens below)) | 1 | Reference | 00159455 |
Total holds: 0
Thesis (M.A.) - Cork Institute of Technology, 2013.
Bibliography: p. 66-69.