The use of celebrity endorsements as a public relations tactis for a mental health campaign /
Power, Kate,
The use of celebrity endorsements as a public relations tactis for a mental health campaign / Kate Power. - Cork : CIT, 2013. - 69 pages ; 30 cm. - M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2013.
Bibliography: p. 66-69.
Mental health
Endorsements in advertising.
Advertising campaigns.
Public relations.
THESES PRESS
The use of celebrity endorsements as a public relations tactis for a mental health campaign / Kate Power. - Cork : CIT, 2013. - 69 pages ; 30 cm. - M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2013.
Bibliography: p. 66-69.
Mental health
Endorsements in advertising.
Advertising campaigns.
Public relations.
THESES PRESS