The innovation manual : integrated strategies and practical tools for bringing value innovation to the market / David Midgley.
By: Midgley, David
.
Material type: 
BookPublisher: Chichester, England : John Wiley & Sons, c2009Description: xii, 316 p. : ill. ; 25 cm. + hbk.ISBN: 9780470724538 .Subject(s): Technological innovations -- ManagementDDC classification: 658.514 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.514 (Browse shelf(Opens below)) | 1 | Available | 00169842 |
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Enhanced descriptions from Syndetics:
The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are:
- Creating advantage in the minds of many
- Chartering innovation within the organization
- Preparing, developing and supporting the right team
- Placing customers at the centre of innovation
- Changing the organization to deliver the innovation
- Motivating the right partners and sharing the returns
- Building momentum in the market
Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary.
Includes bibliographical references (pages 293-307) and index.
The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organization -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organization to deliver the innovation -- Building the market for the innovation -- Putting it all together.
CIT Module MGMT 9006 - Core reading
Table of contents provided by Syndetics
- Preface (p. xi)
- 1 The Three Challenges of Business Innovation (p. 1)
- The objectives of the book (p. 1)
- Addressing the changing nature of innovation (p. 5)
- The five key tasks (p. 14)
- How to use the book (p. 19)
- 2 Creating Advantage in the Minds of Many (p. 21)
- Introduction (p. 21)
- The standard model of adoption (p. 22)
- Alternative models from psychology and sociology (p. 28)
- The supply of influence (p. 45)
- Action steps: three steps to create advantage (p. 51)
- Links to the five key tasks (p. 56)
- 3 Chartering Innovation within the Organization (p. 57)
- Introduction (p. 57)
- Innovation is a programme, not an event (p. 59)
- Setting the direction of the innovation programme (p. 61)
- Cooper's Stage-Gate™ method (p. 72)
- Setting up the project and defining its objective (p. 86)
- Action steps: clarity of direction, flexibility of organization (p. 93)
- Links to other tasks (p. 96)
- Toolkit for Chapter 3 (p. 97)
- 4 Selecting, Preparing and Supporting the Right Team (p. 105)
- Introduction (p. 105)
- How to organize teams for major innovation (p. 107)
- Organizational principles for innovation teams (p. 119)
- Seven practical steps to develop teamwork (p. 129)
- Action steps: invest in the team (p. 135)
- Links to other tasks (p. 138)
- Toolkit for Chapter 4 (p. 139)
- 5 Co-Creating the Innovation with Customers (p. 143)
- Introduction (p. 143)
- When you should seek customer involvement (p. 144)
- Which customers should be involved in co-creation? (p. 150)
- How to involve customers in co-creation (p. 153)
- Action steps: involving the right customers at the right time and with the right method (p. 176)
- Links to other tasks (p. 180)
- Toolkit for Chapter 5 (p. 181)
- 6 Changing the Organization to Deliver the Innovation (p. 191)
- Introduction (p. 191)
- Principles of change management (p. 192)
- Comparing change management and breakthrough innovation (p. 199)
- Action steps: organizational principles for innovation management (p. 215)
- Links to other tasks (p. 222)
- Toolkit for Chapter 6 (p. 223)
- 7 Building the Market for the Innovation (p. 229)
- Introduction (p. 229)
- Before launch (p. 232)
- Engaging the innovators (p. 241)
- Gaining momentum and reaching out to the mainstream (p. 252)
- Action steps: rethinking business planning, developing managers for the next stage (p. 256)
- Links to other tasks (p. 262)
- Toolkit for Chapter 7 (p. 263)
- 8 Putting it All Together (p. 269)
- Introduction (p. 269)
- Towards better practice (p. 270)
- Flexibility in various circumstances (p. 280)
- Final reflections (p. 287)
- Glossary (p. 289)
- Notes (p. 293)
- Index (p. 309)
Author notes provided by Syndetics
DAVID MIDGLEY directs executive programmes for bluechip companies at INSEAD, France. He joined INSEAD in 1999 as Professor of Marketing. Previously he held positions at the Anderson School, University of California, Los Angeles, and the Australian Graduate School of Management, Sydney, where he was Foundation Chair and Head of the marketing Area. From 2001-2005 he was Coordinator for the Marketing Area at INSEAD. Formerly, he has been an invited scholar at Stanford Graduate School of Business and has also taught at the Wharton School, University of Pennsylvania.Professor Midgley has over 80 publications, including papers in leading journals such as the Journal of Consumer Research , Journal of International Business , Journal of Marketing Research , Journal of Marketing , Marketing Science , Management Science , and Organization Science . He has served on the editorial boards of the Journal of Consumer Research and the International Journal of Research in Marketing .
He has extensive consulting experience in Australia, Europe and North America, including many projects for global corporation on current marketing issues. He was Research Director for the Australian Federal Government's Industry Task Force on Leadership and Management Skills - the Karpin Committee). He is also the author of major reports on management development for the Australian National Training Board and international competitiveness for Austrade.