The innovation manual : integrated strategies and practical tools for bringing value innovation to the market /
Midgley, David.
The innovation manual : integrated strategies and practical tools for bringing value innovation to the market / David Midgley. - Chichester, England : John Wiley & Sons, c2009. - xii, 316 p. : ill. ; 25 cm. + hbk.
Includes bibliographical references (pages 293-307) and index.
The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organization -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organization to deliver the innovation -- Building the market for the innovation -- Putting it all together.
9780470724538
2008053891
Technological innovations--Management
658.514
The innovation manual : integrated strategies and practical tools for bringing value innovation to the market / David Midgley. - Chichester, England : John Wiley & Sons, c2009. - xii, 316 p. : ill. ; 25 cm. + hbk.
Includes bibliographical references (pages 293-307) and index.
The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organization -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organization to deliver the innovation -- Building the market for the innovation -- Putting it all together.
9780470724538
2008053891
Technological innovations--Management
658.514