MTU Cork Library Catalogue

The application of social marketing in reducing binge drinking among female college students : an investigation of a third level college in Cork / Fergus Murphy.

By: Murphy, Fergus.
Material type: materialTypeLabelBookSeries: MBS. - Business Studies.Publisher: Cork : Cork Institute of Technology, 2009Description: v, 142 p. : ill. ; 30 cm. + 1 CD ROM.Subject(s): Social marketing | Women -- Alcohol use | Ireland -- Students -- Drinking of alcoholic beveragesDDC classification: THESES PRESS Dissertation note: Thesis (MBS) - Cork Institute of Technology, 2009.
List(s) this item appears in: Masters Theses | Published by CIT

CD ROM to accompany Thesis stored in Theses Press

Thesis (MBS) - Cork Institute of Technology, 2009.

Includes bibliographical references.

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