The application of social marketing in reducing binge drinking among female college students : an investigation of a third level college in Cork / Fergus Murphy.
By: Murphy, Fergus.
Material type: BookSeries: MBS. - Business Studies.Publisher: Cork : Cork Institute of Technology, 2009Description: v, 142 p. : ill. ; 30 cm. + 1 CD ROM.Subject(s): Social marketing | Women -- Alcohol use | Ireland -- Students -- Drinking of alcoholic beveragesDDC classification: THESES PRESS Dissertation note: Thesis (MBS) - Cork Institute of Technology, 2009.Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Reference | MTU Bishopstown Library Thesis | THESES PRESS (Browse shelf(Opens below)) | 1 | Reference | 00155573 | ||
General Lending | MTU Bishopstown Library CD | THESES PRESS (Browse shelf(Opens below)) | 1 | Available | 00155469 |
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CD ROM to accompany Thesis stored in Theses Press
Thesis (MBS) - Cork Institute of Technology, 2009.
Includes bibliographical references.