Cases in business policy / Brian Kenny ... [et al.]
Contributor(s): Kenny, Brian.
Material type: BookPublisher: Oxford : Cambridge, Mass : Blackwell Business ; Three Cambridge Center, 1992Edition: 2nd ed.Description: vii, 455 p. : ill., maps ; 23 cm.ISBN: 0631183655 .Subject(s): Strategic planning -- Case studies | Management -- Case studiesDDC classification: 658.4012Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 658.4012 (Browse shelf(Opens below)) | 1 | Available | 00019359 |
Includes bibliographical references.
Part I: Business policy framework -- Hollybank School -- BBA Group -- Ariel Industries -- Smiths Industries -- Part II: Strategic analysis -- Dunlop Holdings -- Marks and Spencer -- Sears PLC -- Sidar PLC -- Lightwater Valley Theme Park -- International computers -- Part III: Strategic direction -- Grand Metropolitan -- Courtaulds PLC -- The DAF-Leyland Merger -- TI Group 1979-89 -- Iceland Frozen foods -- Westbury Homes Group -- Part IV: Growth and decline -- Silentnight -- S. R. Gent -- Coloroll -- Horizon Travel -- Next -- Part V: Strategy implementation -- Metropolitan Borough of St Helens -- THF Travelodge.