Cases in business policy /
Cases in business policy /
Brian Kenny ... [et al.]
- 2nd ed.
- Oxford : Cambridge, Mass : Blackwell Business ; Three Cambridge Center, 1992.
- vii, 455 p. : ill., maps ; 23 cm.
Includes bibliographical references.
Part I: Business policy framework -- Hollybank School -- BBA Group -- Ariel Industries -- Smiths Industries -- Part II: Strategic analysis -- Dunlop Holdings -- Marks and Spencer -- Sears PLC -- Sidar PLC -- Lightwater Valley Theme Park -- International computers -- Part III: Strategic direction -- Grand Metropolitan -- Courtaulds PLC -- The DAF-Leyland Merger -- TI Group 1979-89 -- Iceland Frozen foods -- Westbury Homes Group -- Part IV: Growth and decline -- Silentnight -- S. R. Gent -- Coloroll -- Horizon Travel -- Next -- Part V: Strategy implementation -- Metropolitan Borough of St Helens -- THF Travelodge.
0631183655
91036752
Strategic planning--Case studies
Management--Case studies
658.4012
Includes bibliographical references.
Part I: Business policy framework -- Hollybank School -- BBA Group -- Ariel Industries -- Smiths Industries -- Part II: Strategic analysis -- Dunlop Holdings -- Marks and Spencer -- Sears PLC -- Sidar PLC -- Lightwater Valley Theme Park -- International computers -- Part III: Strategic direction -- Grand Metropolitan -- Courtaulds PLC -- The DAF-Leyland Merger -- TI Group 1979-89 -- Iceland Frozen foods -- Westbury Homes Group -- Part IV: Growth and decline -- Silentnight -- S. R. Gent -- Coloroll -- Horizon Travel -- Next -- Part V: Strategy implementation -- Metropolitan Borough of St Helens -- THF Travelodge.
0631183655
91036752
Strategic planning--Case studies
Management--Case studies
658.4012