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McDonald's : behind the arches / John F. Love.
By: Love, John F
.
Material type: 
BookPublisher: New York : Bantam Books, 1988Description: 470 p., [16] p. of plates : ill. ; 24 cm. + pbk.ISBN: 0553172468 .Subject(s): Kroc, Ray, 1902-1984 | McDonald's Corporation | Restaurateurs -- United States -- BiographyDDC classification: 647.95
Contents:
Yes, there is a McDonald -- The salesman -- The Franchising derby -- The owner-operator -- Melting pot -- Making hamburgers -- Making money -- The buyout -- Partners -- Going public -- McDonald's east, McDonald's west -- High gear -- Media magic -- "McDonaldizing" the suppliers -- The public challenge -- Checks and balances -- Exporting Americana.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 647.95 (Browse shelf(Opens below)) | 1 | Available | 00029762 | ||
| General Lending | MTU Bishopstown Library Lending | 647.95 (Browse shelf(Opens below)) | 1 | Available | 00024803 |
Total holds: 0
Includes index.
Yes, there is a McDonald -- The salesman -- The Franchising derby -- The owner-operator -- Melting pot -- Making hamburgers -- Making money -- The buyout -- Partners -- Going public -- McDonald's east, McDonald's west -- High gear -- Media magic -- "McDonaldizing" the suppliers -- The public challenge -- Checks and balances -- Exporting Americana.