McDonald's : behind the arches /
Love, John F.
McDonald's : behind the arches / John F. Love. - New York : Bantam Books, 1988. - 470 p., [16] p. of plates : ill. ; 24 cm. + pbk.
Includes index.
Yes, there is a McDonald -- The salesman -- The Franchising derby -- The owner-operator -- Melting pot -- Making hamburgers -- Making money -- The buyout -- Partners -- Going public -- McDonald's east, McDonald's west -- High gear -- Media magic -- "McDonaldizing" the suppliers -- The public challenge -- Checks and balances -- Exporting Americana.
0553172468
Kroc, Ray, 1902-1984.
McDonald's Corporation.
Restaurateurs--United States--Biography.
647.95
McDonald's : behind the arches / John F. Love. - New York : Bantam Books, 1988. - 470 p., [16] p. of plates : ill. ; 24 cm. + pbk.
Includes index.
Yes, there is a McDonald -- The salesman -- The Franchising derby -- The owner-operator -- Melting pot -- Making hamburgers -- Making money -- The buyout -- Partners -- Going public -- McDonald's east, McDonald's west -- High gear -- Media magic -- "McDonaldizing" the suppliers -- The public challenge -- Checks and balances -- Exporting Americana.
0553172468
Kroc, Ray, 1902-1984.
McDonald's Corporation.
Restaurateurs--United States--Biography.
647.95