MTU Cork Library Catalogue

An investigation into the role of social marketing in preventing adolescent drinking / Cian Long.

By: Long, Cian.
Material type: materialTypeLabelBookSeries: MBS - Business Studies.Publisher: Cork : Cork Institute of Technology, 2005Description: v, [195 p.] ; 30 cm. + 2 CD-ROM.Subject(s): Youth -- Alcohol use | Youth -- Alcohol use. -- Ireland | Alcoholism -- Teenagers -- Prevention | Advertising and youth | Health behavior in adolescenceDDC classification: THESES PRESS Dissertation note: Thesis (MBS) - Cork Institute of Technology, 2005.
List(s) this item appears in: Masters Theses | Published by CIT

Thesis (MBS) - Cork Institute of Technology, 2005.

Bibliography: p. [152-192]

2 CD-ROMs to accompany book available in THESES PRESS.

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