An investigation into the role of social marketing in preventing adolescent drinking / Cian Long.
By: Long, Cian.
Material type: BookSeries: MBS - Business Studies.Publisher: Cork : Cork Institute of Technology, 2005Description: v, [195 p.] ; 30 cm. + 2 CD-ROM.Subject(s): Youth -- Alcohol use | Youth -- Alcohol use. -- Ireland | Alcoholism -- Teenagers -- Prevention | Advertising and youth | Health behavior in adolescenceDDC classification: THESES PRESS Dissertation note: Thesis (MBS) - Cork Institute of Technology, 2005.Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Reference | MTU Bishopstown Library Thesis | THESES PRESS (Browse shelf(Opens below)) | 1 | Reference | 00126577 | ||
General Lending | MTU Bishopstown Library CD | THESES PRESS (Browse shelf(Opens below)) | 1 | Available | 00126581 | ||
General Lending | MTU Bishopstown Library CD | THESES PRESS (Browse shelf(Opens below)) | 1 | Available | 00126580 |
Thesis (MBS) - Cork Institute of Technology, 2005.
Bibliography: p. [152-192]
2 CD-ROMs to accompany book available in THESES PRESS.