Hallmark tourist events : impacts, management and planning / Colin Michael Hall.
By: Hall, Colin Michael.
Material type: BookPublisher: London : New York : Belhaven ; Halstead, 1992Description: xiii, 215 p. : ill. ; 24 cm.ISBN: 1852931477 ; 0470219297 .Subject(s): Sports and tourism | Leisure industry | FestivalsDDC classification: 338.4791Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00021316 |
Includes bibliographical references (pages 176-205) and indexes.
Introduction: Defining hallmark events -- The nature and significance of hallmark events -- The economic impacts of hallmark events -- 'Everybody loves a parade': the social dimension of hallmark events -- The politics of hallmark events -- Planning hallmark events -- Marketing, sponsorship and image -- Avoiding the hangover: a strategic approach to hosting hallmark events.