MTU Cork Library Catalogue

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Hallmark tourist events : impacts, management and planning / Colin Michael Hall.

By: Hall, Colin Michael, 1961-.
Material type: materialTypeLabelBookPublisher: London : New York : Belhaven ; Halstead, 1992Description: xiii, 215 p. : ill. ; 24 cm.ISBN: 1852931477 ; 0470219297 .Subject(s): Sports and tourism | Leisure industry | FestivalsDDC classification: 338.4791
Contents:
Introduction: Defining hallmark events -- The nature and significance of hallmark events -- The economic impacts of hallmark events -- 'Everybody loves a parade': the social dimension of hallmark events -- The politics of hallmark events -- Planning hallmark events -- Marketing, sponsorship and image -- Avoiding the hangover: a strategic approach to hosting hallmark events.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 338.4791 (Browse shelf(Opens below)) 1 Available 00021316
Total holds: 0

Includes bibliographical references (pages 176-205) and indexes.

Introduction: Defining hallmark events -- The nature and significance of hallmark events -- The economic impacts of hallmark events -- 'Everybody loves a parade': the social dimension of hallmark events -- The politics of hallmark events -- Planning hallmark events -- Marketing, sponsorship and image -- Avoiding the hangover: a strategic approach to hosting hallmark events.

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