Hallmark tourist events : impacts, management and planning /
Hall, Colin Michael, 1961-
Hallmark tourist events : impacts, management and planning / Colin Michael Hall. - London : New York : Belhaven ; Halstead, 1992. - xiii, 215 p. : ill. ; 24 cm.
Includes bibliographical references (pages 176-205) and indexes.
Introduction: Defining hallmark events -- The nature and significance of hallmark events -- The economic impacts of hallmark events -- 'Everybody loves a parade': the social dimension of hallmark events -- The politics of hallmark events -- Planning hallmark events -- Marketing, sponsorship and image -- Avoiding the hangover: a strategic approach to hosting hallmark events.
1852931477 0470219297
92028308
Sports and tourism.
Leisure industry
Festivals.
338.4791
Hallmark tourist events : impacts, management and planning / Colin Michael Hall. - London : New York : Belhaven ; Halstead, 1992. - xiii, 215 p. : ill. ; 24 cm.
Includes bibliographical references (pages 176-205) and indexes.
Introduction: Defining hallmark events -- The nature and significance of hallmark events -- The economic impacts of hallmark events -- 'Everybody loves a parade': the social dimension of hallmark events -- The politics of hallmark events -- Planning hallmark events -- Marketing, sponsorship and image -- Avoiding the hangover: a strategic approach to hosting hallmark events.
1852931477 0470219297
92028308
Sports and tourism.
Leisure industry
Festivals.
338.4791