Brand development by small firms / Aoife Hackett.
By: Hackett, Aoife.
Material type:
BookSeries: MBS. - Business studies.Publisher: Cork : Cork Institute of Technology, 2003Description: xiv, 256 p. ; 30 cm. + hbk.Subject(s): Brand name products -- Marketing | Brand choice -- Small business | Brand name products -- Valuation -- Management | Small business -- Growth
DDC classification: THESES PRESS Dissertation note: Thesis (MBS.) - Cork Institute of Technology, Cork, 2003.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Reference | MTU Bishopstown Library Thesis | THESES PRESS (Browse shelf(Opens below)) | 1 | Reference | 00104633 |
Total holds: 0
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Thesis (MBS.) - Cork Institute of Technology, Cork, 2003.
Bibliography: p. 239-249.