Your search returned 8 results.

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		Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) \| McDonald, Malcolm \| De Chernatony, L. (Leslie). Creating powerful brands. Edition: 2nd ed.Material type: Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.827. Place hold Add to cart (remove)
		Romancing the brand : the power of advertising and how to use it / David N. Martin.. by Martin, David N \| American Management Association. Material type: Book Publisher: New York : AMACOM, 1989Availability: Items available for loan: MTU Crawford College of Art and Design Library (1). Location(s): Lending 659.1. Place hold Add to cart (remove)
		The future of brands : tweny-five visions / edited by Rita Clifton and Esther Maughan. by Clifton, Rita \| Maughan, Esther. Material type: Book; Format: print Publisher: London : MacMillan, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.827. Place hold Add to cart (remove)
		Brands : the new wealth creators / edited by Susannah Hart and John Murphy. by Hart, Susannah \| Murphy, John M, 1944-. Material type: Book; Format: print Publisher: London : MacMillan, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.827. Place hold Add to cart (remove)
		Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noel Kapferer, [translated by Philip Gibbs]. by Kapferer, Jean-Noël. Material type: Book Publisher: London : [Paris], France : Kogan Page, Les Editions d'Organisation, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.827. Place hold Add to cart (remove)
		Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by Aaker, David A. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.827. Place hold Add to cart (remove)
		Building strong brands / David A. Aaker. by Aaker, David A. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, 1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.827. Place hold Add to cart (remove)
		No logo : no space, no choice, no jobs / Naomi Klein. by Klein, Naomi, 1970- [author]. Material type: Book; Literary form: Not fiction Publisher: London : Flamingo, 2000Other title: No logo.Availability: Items available for loan: MTU Bishopstown Library (1), MTU Crawford College of Art and Design Library (2). Location(s): Lending 338.88, Lending 338.88. Place hold Add to cart (remove)

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