Consumer behaviour / John C. Mowen and Michael Minor.
By: Mowen, John C.
Contributor(s): Minor, Michael.
Material type: BookPublisher: Upper Saddle River, New Jersey : Prentice-Hall, 1998Description: xxi, 696 p. : col. ill. ; 27 cm. + hbk.ISBN: 0137371152.Subject(s): Consumer behavior | Consumers -- United StatesDDC classification: 658.8342Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 658.8342 (Browse shelf(Opens below)) | 1 | Available | 00158059 | ||
General Lending | MTU Bishopstown Library Lending | 658.8342 (Browse shelf(Opens below)) | 1 | Available | 00075428 |
Enhanced descriptions from Syndetics:
Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.
Previous ed.: 1995.
Includes bibliographical references and indexes.
Part One: Introduction -- An introduction to consumer behavior -- Consumer behavior and the marketing manager -- Part Two: Individual consumer processes -- Information processing I: Involvement and perception -- Information processing II: Memory and cognitive learning -- Behavioral learning -- Consumer motivation and affect -- Personality and psychographics -- Consumer beliefs, attitudes and behaviors -- Attitude, belief and behavior change -- Persuasive communications -- Consumer decision processes I: Problem recognition and search -- Consumer decision processes II: Evaluation and choice -- Postacquistion processes, consumer satisfaction and brand loyalty -- Part Three: The consumer environment -- The consumer environment and the impact of situational influences -- Group processes I: Group, dyadic and diffusion processes -- Group processes II: Household and organizational processes -- Cultural processes I: Culture and popular culture -- Cultural processes II: The subcultural environment -- International issues in consumer behavior -- The dark side of consumer behavior.
CIT Module PSYC 6001 - Supplementary reading
Table of contents provided by Syndetics
- I Introduction
- 1 An Introduction to Consumer Behavior
- 2 Consumer Behavior and the Marketing Manager
- II Individual Consumer Processes
- 3 Information Processing I: Involvement and Perception
- 4 Information Processing II: Memory and Cognitive Learning
- 5 Behavioral Learning
- 6 Consumer Motivation and Affect
- 7 Personality and Psychographics
- 8 Consumer Beliefs, Attitudes, and Behaviors
- 9 Attitude, Belief, and Behavior Change
- 10 Persuasive Communications
- 11 Consumer Decision Processes I: Problem Recognition and Search
- 12 Consumer Decision Processes II: Evaluation and Choice
- 13 Postacquisition Processes, Consumer Satisfaction, and Brand Loyalty
- III The Consumer Environment
- 14 The Consumer Environment and the Impact of Situational Influences
- 15 Group Processes I: Group, Dyadic, and Diffusion Processes
- 16 Group Processes II: Household and Organizational Processes
- 17 Cultural Processes I: Culture and Popular Culture
- 18 Cultural Processes II: The Subcultural Environment and Demographics
- 19 International Issues in Consumer Behavior
- 20 The Dark Side of Consumer Behavior
- Name Index
- Subject Index