MTU Cork Library Catalogue

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Consumer behaviour / John C. Mowen and Michael Minor.

By: Mowen, John C.
Contributor(s): Minor, Michael, 1950-.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, New Jersey : Prentice-Hall, 1998Description: xxi, 696 p. : col. ill. ; 27 cm. + hbk.ISBN: 0137371152.Subject(s): Consumer behavior | Consumers -- United StatesDDC classification: 658.8342
Contents:
Part One: Introduction -- An introduction to consumer behavior -- Consumer behavior and the marketing manager -- Part Two: Individual consumer processes -- Information processing I: Involvement and perception -- Information processing II: Memory and cognitive learning -- Behavioral learning -- Consumer motivation and affect -- Personality and psychographics -- Consumer beliefs, attitudes and behaviors -- Attitude, belief and behavior change -- Persuasive communications -- Consumer decision processes I: Problem recognition and search -- Consumer decision processes II: Evaluation and choice -- Postacquistion processes, consumer satisfaction and brand loyalty -- Part Three: The consumer environment -- The consumer environment and the impact of situational influences -- Group processes I: Group, dyadic and diffusion processes -- Group processes II: Household and organizational processes -- Cultural processes I: Culture and popular culture -- Cultural processes II: The subcultural environment -- International issues in consumer behavior -- The dark side of consumer behavior.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.8342 (Browse shelf(Opens below)) 1 Available 00158059
General Lending MTU Bishopstown Library Lending 658.8342 (Browse shelf(Opens below)) 1 Available 00075428
Total holds: 0

Enhanced descriptions from Syndetics:

Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.

Previous ed.: 1995.

Includes bibliographical references and indexes.

Part One: Introduction -- An introduction to consumer behavior -- Consumer behavior and the marketing manager -- Part Two: Individual consumer processes -- Information processing I: Involvement and perception -- Information processing II: Memory and cognitive learning -- Behavioral learning -- Consumer motivation and affect -- Personality and psychographics -- Consumer beliefs, attitudes and behaviors -- Attitude, belief and behavior change -- Persuasive communications -- Consumer decision processes I: Problem recognition and search -- Consumer decision processes II: Evaluation and choice -- Postacquistion processes, consumer satisfaction and brand loyalty -- Part Three: The consumer environment -- The consumer environment and the impact of situational influences -- Group processes I: Group, dyadic and diffusion processes -- Group processes II: Household and organizational processes -- Cultural processes I: Culture and popular culture -- Cultural processes II: The subcultural environment -- International issues in consumer behavior -- The dark side of consumer behavior.

CIT Module PSYC 6001 - Supplementary reading

Table of contents provided by Syndetics

  • I Introduction
  • 1 An Introduction to Consumer Behavior
  • 2 Consumer Behavior and the Marketing Manager
  • II Individual Consumer Processes
  • 3 Information Processing I: Involvement and Perception
  • 4 Information Processing II: Memory and Cognitive Learning
  • 5 Behavioral Learning
  • 6 Consumer Motivation and Affect
  • 7 Personality and Psychographics
  • 8 Consumer Beliefs, Attitudes, and Behaviors
  • 9 Attitude, Belief, and Behavior Change
  • 10 Persuasive Communications
  • 11 Consumer Decision Processes I: Problem Recognition and Search
  • 12 Consumer Decision Processes II: Evaluation and Choice
  • 13 Postacquisition Processes, Consumer Satisfaction, and Brand Loyalty
  • III The Consumer Environment
  • 14 The Consumer Environment and the Impact of Situational Influences
  • 15 Group Processes I: Group, Dyadic, and Diffusion Processes
  • 16 Group Processes II: Household and Organizational Processes
  • 17 Cultural Processes I: Culture and Popular Culture
  • 18 Cultural Processes II: The Subcultural Environment and Demographics
  • 19 International Issues in Consumer Behavior
  • 20 The Dark Side of Consumer Behavior
  • Name Index
  • Subject Index

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