Consumer behaviour /
Mowen, John C.
Consumer behaviour / John C. Mowen and Michael Minor. - Upper Saddle River, New Jersey : Prentice-Hall, 1998. - xxi, 696 p. : col. ill. ; 27 cm. + hbk.
Previous ed.: 1995.
Includes bibliographical references and indexes.
Part One: Introduction -- An introduction to consumer behavior -- Consumer behavior and the marketing manager -- Part Two: Individual consumer processes -- Information processing I: Involvement and perception -- Information processing II: Memory and cognitive learning -- Behavioral learning -- Consumer motivation and affect -- Personality and psychographics -- Consumer beliefs, attitudes and behaviors -- Attitude, belief and behavior change -- Persuasive communications -- Consumer decision processes I: Problem recognition and search -- Consumer decision processes II: Evaluation and choice -- Postacquistion processes, consumer satisfaction and brand loyalty -- Part Three: The consumer environment -- The consumer environment and the impact of situational influences -- Group processes I: Group, dyadic and diffusion processes -- Group processes II: Household and organizational processes -- Cultural processes I: Culture and popular culture -- Cultural processes II: The subcultural environment -- International issues in consumer behavior -- The dark side of consumer behavior.
0137371152
Consumer behavior.
Consumers--United States.
658.8342
Consumer behaviour / John C. Mowen and Michael Minor. - Upper Saddle River, New Jersey : Prentice-Hall, 1998. - xxi, 696 p. : col. ill. ; 27 cm. + hbk.
Previous ed.: 1995.
Includes bibliographical references and indexes.
Part One: Introduction -- An introduction to consumer behavior -- Consumer behavior and the marketing manager -- Part Two: Individual consumer processes -- Information processing I: Involvement and perception -- Information processing II: Memory and cognitive learning -- Behavioral learning -- Consumer motivation and affect -- Personality and psychographics -- Consumer beliefs, attitudes and behaviors -- Attitude, belief and behavior change -- Persuasive communications -- Consumer decision processes I: Problem recognition and search -- Consumer decision processes II: Evaluation and choice -- Postacquistion processes, consumer satisfaction and brand loyalty -- Part Three: The consumer environment -- The consumer environment and the impact of situational influences -- Group processes I: Group, dyadic and diffusion processes -- Group processes II: Household and organizational processes -- Cultural processes I: Culture and popular culture -- Cultural processes II: The subcultural environment -- International issues in consumer behavior -- The dark side of consumer behavior.
0137371152
Consumer behavior.
Consumers--United States.
658.8342