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Marketing decisions : a bayesian approach / Ben M. Enis, Charles L. Broome
By: Enis, Ben M
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Material type: 
BookPublisher: Aylesbury : Intertext, 1973Description: 146 p. : ill. ; 24 cm.ISBN: 0700223282.Subject(s): MarketingDDC classification: 658.800182
Contents:
The nature of marketing decisions -- Rudiments of probability theory -- Decision theory: An introduction -- Fundamentals of Bayesian analysis -- Bayesian analysis: The binomial distribution -- The normal distribution in bayesian analysis -- Summary and managerial perspective of the bayesian approach.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.800182 (Browse shelf(Opens below)) | 1 | Available | 00033664 | ||
| General Lending | MTU Bishopstown Library Lending | 658.800182 (Browse shelf(Opens below)) | 1 | Available | 00033665 |
Total holds: 0
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| 658.8001 Quantitative methods in marketing / | 658.800151 Quantitative analysis in marketing management / | 658.80015195 Mastering Metrics : CIM diploma in professional marketing : Official module guide / | 658.800182 Marketing decisions : a bayesian approach / | 658.80023 Marketing : real people, real choices / | 658.8002373 Marketing : real people, real choices / | 658.800285 Electronic commerce : a manager's guide / |
Includes index.
The nature of marketing decisions -- Rudiments of probability theory -- Decision theory: An introduction -- Fundamentals of Bayesian analysis -- Bayesian analysis: The binomial distribution -- The normal distribution in bayesian analysis -- Summary and managerial perspective of the bayesian approach.