MTU Cork Library Catalogue

Marketing decisions : a bayesian approach /

Enis, Ben M.

Marketing decisions : a bayesian approach / Ben M. Enis, Charles L. Broome - Aylesbury : Intertext, 1973. - 146 p. : ill. ; 24 cm.

Includes index.

The nature of marketing decisions -- Rudiments of probability theory -- Decision theory: An introduction -- Fundamentals of Bayesian analysis -- Bayesian analysis: The binomial distribution -- The normal distribution in bayesian analysis -- Summary and managerial perspective of the bayesian approach.

0700223282


Marketing

658.800182

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