MTU Cork Library Catalogue

Focus on the future : the coming boom in direct marketing. Volume 1, Analysis. Volume 2, Data / Gerard O'Neill ; sponsored by Telecom Eireann, The Irish Trade Board, An Post, AIB Telephone Banking, TMS (Ireland) Ltd., The IDMA.

By: O'Neill, Gerard, 1959- [author].
Material type: materialTypeLabelBookPublisher: Dublin : Irish Direct Marketing Association, 1996Description: 2 volumes : ill., charts ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeSubject(s): Direct marketing | Telemarketing | Advertising, Direct-mail | Market surveys | Mailing listsDDC classification: 658.872
Contents:
Vol. 1 : Analysis -- Vol. 2 : Data.
Volume 1: Introduction -- Direct marketing in context -- Tele-marketing -- Direct mail -- Direct marketing & Home Shopping -- Direct marketing & other media -- Direct marketing's future -- Conclusions: The intimate future.

Vol. 1 : Analysis -- Vol. 2 : Data.

Volume 1: Introduction -- Direct marketing in context -- Tele-marketing -- Direct mail -- Direct marketing & Home Shopping -- Direct marketing & other media -- Direct marketing's future -- Conclusions: The intimate future.

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