Storynomics: story-driven marketing in the post-advertising world / Robert McKee and Thomas Gerace.
By: McKee, Robert [author]
.
Contributor(s): Gerace, Thomas [author].
Publisher: London : Methuen, 2018Copyright date: ©2018Description: xix, 248 pages : illustrations ; 21 cm.Content type: text Media type: unmediatd Carrier type: volumeISBN: 9780413778000 (hardback).Subject(s): Marketing -- Management | Advertising -- Management | StorytellingDDC classification: 658.8 | Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | Available | MTU Cork Module - JOUR9002 Core reading. | 00197560 | ||
| General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | Available | MTU Cork Module - JOUR9002 Core reading. | 00197562 |
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Enhanced descriptions from Syndetics:
Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success. McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience.
Includes bibliographical references and index
Advertising: a story of addiction -- Marketing: a story of deception -- The evolution of story -- The definition of story -- The full story -- The purpose-told story -- Story and the CMO -- Storified branding -- Storified advertising -- Storified demand and lead generation -- Building audience -- Storified sales -- -Nomics -- Tomorrow.
MTU CORK Module JOUR 9002 - Core reading.