The practice of hospitality management II : profitability in a changing environment / edited by Robert C. Lewis ... [et al.].
By: (2nd : World Hospitality Congress (2nd : 1984 : Boston, Mass.).
Contributor(s): Lewis, Robert C
| University of Massachusetts at Amherst. Dept. of Hotel, Restaurant, and Travel Administration.
Material type: 
BookPublisher: Westport, Conn. : AVI Pub. Co., c1986Description: xxxvi, 553 p. : ill. ; 23 cm.ISBN: 0870555154.Subject(s): Hotel management -- Congresses | Motel management -- Congresses | Food service management -- CongressesDDC classification: 647.94 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 647.94 (Browse shelf(Opens below)) | 1 | Available | 00027107 | ||
| General Lending | MTU Bishopstown Library Lending | 647.94 (Browse shelf(Opens below)) | 1 | Available | 00027108 |
Papers presented at the World Hospitality Congress II held in Boston, March 25-28, 1984, organized by the Department of Hotel, Restaurant, and Travel Administration, University of Massachusetts, Amherst.
Includes bibliographical references.
Part I: The view from the top -- Part II: In search of quality -- Part III: Growth and development in the hospitality industry -- Part IV: Operations management -- Part V: Applications of emerging technologies -- Part VI: Planning and developing human resources -- Part VII: Food and beverage management -- Part VIII: Marketing management functions -- Part IX: Analyzing market opportunities -- Part X: Segmentation marketing -- Part XI: Profiling and analyzing the consumer.