MTU Cork Library Catalogue

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Mastering Metrics : CIM diploma in professional marketing : Official module guide / CIM.

By: Chartered Institute of Marketing.
Material type: materialTypeLabelBookPublisher: Berkshire : Chartered Institute of Marketing, 2014Copyright date: ©2016Description: 136 pages : illustrations, tables ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781907368349 (paperback).Subject(s): Marketing -- Statistical methods -- Instruction and studyDDC classification: 658.80015195
Contents:
The role of marketing metrics -- The major areas of marketing metrics -- Measurement in different market contexts -- Measures of marketing performance -- Using metrics to measure the effectiveness of marketing -- Creating marketing insights to inform strategic decision making.
Summary: 'The world of marketing is increasingly complex, with ever more data volumes, innovative methods of analysis and measures of effectiveness. This module puts everything into perspective. Take a closer look at the importance of using marketing data to support effective decision-making. Learn how to extract the specific information you need to gain insight, and how to apply the right marketing resources to support your business objectives'.
Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.80015195 (Browse shelf(Opens below)) Available 00214059
Total holds: 0

Includes bibliographical references.

The role of marketing metrics -- The major areas of marketing metrics -- Measurement in different market contexts -- Measures of marketing performance -- Using metrics to measure the effectiveness of marketing -- Creating marketing insights to inform strategic decision making.

'The world of marketing is increasingly complex, with ever more data volumes, innovative methods of analysis and measures of effectiveness. This module puts everything into perspective. Take a closer look at the importance of using marketing data to support effective decision-making. Learn how to extract the specific information you need to gain insight, and how to apply the right marketing resources to support your business objectives'.

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