Mastering Metrics : CIM diploma in professional marketing : Official module guide /
Mastering Metrics : CIM diploma in professional marketing : Official module guide /
CIM.
- 136 pages : illustrations, tables ; 22 cm
Includes bibliographical references.
The role of marketing metrics -- The major areas of marketing metrics -- Measurement in different market contexts -- Measures of marketing performance -- Using metrics to measure the effectiveness of marketing -- Creating marketing insights to inform strategic decision making.
'The world of marketing is increasingly complex, with ever more data volumes, innovative methods of analysis and measures of effectiveness. This module puts everything into perspective. Take a closer look at the importance of using marketing data to support effective decision-making. Learn how to extract the specific information you need to gain insight, and how to apply the right marketing resources to support your business objectives'.
9781907368349 (paperback)
Marketing--Statistical methods--Instruction and study
658.80015195
Includes bibliographical references.
The role of marketing metrics -- The major areas of marketing metrics -- Measurement in different market contexts -- Measures of marketing performance -- Using metrics to measure the effectiveness of marketing -- Creating marketing insights to inform strategic decision making.
'The world of marketing is increasingly complex, with ever more data volumes, innovative methods of analysis and measures of effectiveness. This module puts everything into perspective. Take a closer look at the importance of using marketing data to support effective decision-making. Learn how to extract the specific information you need to gain insight, and how to apply the right marketing resources to support your business objectives'.
9781907368349 (paperback)
Marketing--Statistical methods--Instruction and study
658.80015195