Retail marketing.
By: Ennis, Sean [author.].
Material type: BookPublisher: Maidenhead, Berkshire : McGraw-Hill Education, [2016]Copyright date: ©2016Description: xx, 360 pages : color illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780077157654 (paperback); 0077157656 (paperback).Subject(s): Retail trade | Marketing researchDDC classification: 658.87Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 658.87 (Browse shelf(Opens below)) | 1 | Available | 00161944 |
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Includes bibliographical references and indexes.
Retail marketing: an introduction -- Understanding the retail consumer -- Retailing and its role in the supply chain -- Managing retailer-supplier relationships within the supply chain -- Managing the selling environment -- Retail brand strategy -- Managing customer service -- Retail location strategy -- Designing and implementing retial pricing strategy -- Designing and implementing effective marketing communicatiosn strategies -- Retailing and sustainability -- Retailing and internationalization strategy: development and implementation -- Retailing: the impacts of social and technological change.
CIT Module MRKT 6017 - Core reading.