MTU Cork Library Catalogue

Syndetics cover image
Image from Syndetics

Retail marketing.

By: Ennis, Sean, 1957- [author.].
Material type: materialTypeLabelBookPublisher: Maidenhead, Berkshire : McGraw-Hill Education, [2016]Copyright date: ©2016Description: xx, 360 pages : color illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780077157654 (paperback); 0077157656 (paperback).Subject(s): Retail trade | Marketing researchDDC classification: 658.87
Contents:
Retail marketing: an introduction -- Understanding the retail consumer -- Retailing and its role in the supply chain -- Managing retailer-supplier relationships within the supply chain -- Managing the selling environment -- Retail brand strategy -- Managing customer service -- Retail location strategy -- Designing and implementing retial pricing strategy -- Designing and implementing effective marketing communicatiosn strategies -- Retailing and sustainability -- Retailing and internationalization strategy: development and implementation -- Retailing: the impacts of social and technological change.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.87 (Browse shelf(Opens below)) 1 Available 00161944
Total holds: 0

Includes bibliographical references and indexes.

Retail marketing: an introduction -- Understanding the retail consumer -- Retailing and its role in the supply chain -- Managing retailer-supplier relationships within the supply chain -- Managing the selling environment -- Retail brand strategy -- Managing customer service -- Retail location strategy -- Designing and implementing retial pricing strategy -- Designing and implementing effective marketing communicatiosn strategies -- Retailing and sustainability -- Retailing and internationalization strategy: development and implementation -- Retailing: the impacts of social and technological change.

CIT Module MRKT 6017 - Core reading.

Powered by Koha