Wally Olins : the brand handbook / Wally Olins.

By: Olins, Wally, 1930-2014 [author].

Material type: materialTypeLabel

BookPublisher: London : Thames & Hudson, 2008Copyright date: ©2008Description: 112 pages : color illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780500514085 (hardback).Subject(s): Branding (Marketing)

| Brand name products -- Management

DDC classification: 658.827

Contents:

Brand visability -- Brand architecure -- Why and when to introduce branding -- The brand as a coroprate resource -- Developing the branding programme -- Control, cost and timing -- About courage -- Risk -- Brand valuation.

Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode	Item holds
General Lending	MTU Bishopstown Library Lending	658.827 (Browse shelf(Opens below))	1	Available	CIT Module DESI 7004 - Core reading.		00161885
General Lending	MTU Bishopstown Library Lending	658.827 (Browse shelf(Opens below))	1	Available			00161886

Total holds: 0

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Enhanced descriptions from Syndetics:

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

Includes index.

CIT Module DESI 7004 - Core reading.

Author notes provided by Syndetics

Wallace Wally Olins, CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including BT, Renault, Volkswagen, Tata and Lloyds. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.