A comparative study of how social media and Web 2.0 tools such as Facebook, Twitter and viral marketing, can be used by small businesses to integrate a business strategy of augmenting the company profile and awareness with their publics / (Record no. 89752)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01083nam a2200241 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 2011 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | THESES PRESS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Foley, Robyn. |
| 245 12 - TITLE STATEMENT | |
| Title | A comparative study of how social media and Web 2.0 tools such as Facebook, Twitter and viral marketing, can be used by small businesses to integrate a business strategy of augmenting the company profile and awareness with their publics / |
| Statement of responsibility, etc. | Robyn Foley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2011. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cork : |
| Name of publisher, distributor, etc. | Cork Institute of Technology, 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 107 p. ; |
| Dimensions | 30 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | M.A. - Public Relations with New Media |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.A.) - Cork Institute of Technology, 2011. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: p. 81-83. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| General subdivision | Economic aspects. |
| 9 (RLIN) | 99733 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Online social networks |
| General subdivision | Economic aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 9 (RLIN) | 45689 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Viral marketing. |
| 9 (RLIN) | 80201 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1104312x |
| b | 161010 |
| c | 120402 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 120402 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | ie |
| h | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | MTU Bishopstown Library | MTU Bishopstown Library | Thesis | 02/04/2012 | 25.00 | THESES PRESS | 00158466 | 20/11/2017 | 1 | 25.00 | 20/11/2017 | Reference |