A comparative study of how social media and Web 2.0 tools such as Facebook, Twitter and viral marketing, can be used by small businesses to integrate a business strategy of augmenting the company profile and awareness with their publics /
Foley, Robyn.
A comparative study of how social media and Web 2.0 tools such as Facebook, Twitter and viral marketing, can be used by small businesses to integrate a business strategy of augmenting the company profile and awareness with their publics / Robyn Foley. - 2011. - Cork : Cork Institute of Technology, 2011. - 107 p. ; 30 cm. - M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2011.
Bibliography: p. 81-83.
Social media--Economic aspects.
Online social networks--Economic aspects.
Internet marketing.
Viral marketing.
THESES PRESS
A comparative study of how social media and Web 2.0 tools such as Facebook, Twitter and viral marketing, can be used by small businesses to integrate a business strategy of augmenting the company profile and awareness with their publics / Robyn Foley. - 2011. - Cork : Cork Institute of Technology, 2011. - 107 p. ; 30 cm. - M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2011.
Bibliography: p. 81-83.
Social media--Economic aspects.
Online social networks--Economic aspects.
Internet marketing.
Viral marketing.
THESES PRESS