The economics of the brand : (Record no. 5629)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01113 am a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm007084156x |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IE-CoMTU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230119095001.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 860721s1986 enka r 001 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 85023295 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007084156X |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T9549 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Watkins, Trevor. |
| 9 (RLIN) | 15071 |
| 245 14 - TITLE STATEMENT | |
| Title | The economics of the brand : |
| Remainder of title | a marketing analysis / |
| Statement of responsibility, etc. | Trevor Watkins. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 161 p. : |
| Other physical details | ill ; |
| Dimensions | 25 cm. + |
| Accompanying material | pbk. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | McGraw-Hill marketing series |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The brand -- Demand analysis -- Market structure and the brand -- Market conduct (1): Price competition -- Market conduct (2): Non-price competition -- Brand policy -- New brand development -- Distribution of brands -- The economics of marketing planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Economic aspects. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10081872 |
| b | 110905 |
| c | 011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 969 00 - LOCAL CODES | |
| a | 13621 |
| 979 00 - LOCAL CODES | |
| a | OB2 |
| b | 31 OCT 2001 |
| 989 00 - LOCAL CODES | |
| a | OB2 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | enk |
| h | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 18.60 | 9 | 380.1 | 00029202 | 21/10/2019 | 17/10/2019 | 1 | 18.60 | 20/11/2017 | General Lending |