MTU Cork Library Catalogue

The economics of the brand : a marketing analysis /

Watkins, Trevor.

The economics of the brand : a marketing analysis / Trevor Watkins. - London : McGraw-Hill, c1986. - x, 161 p. : ill ; 25 cm. + pbk. - McGraw-Hill marketing series .

Includes indexes.

The brand -- Demand analysis -- Market structure and the brand -- Market conduct (1): Price competition -- Market conduct (2): Non-price competition -- Brand policy -- New brand development -- Distribution of brands -- The economics of marketing planning.

007084156X

85023295


Marketing--Economic aspects.

380.1

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