The economics of the brand : a marketing analysis /
Watkins, Trevor.
The economics of the brand : a marketing analysis / Trevor Watkins. - London : McGraw-Hill, c1986. - x, 161 p. : ill ; 25 cm. + pbk. - McGraw-Hill marketing series .
Includes indexes.
The brand -- Demand analysis -- Market structure and the brand -- Market conduct (1): Price competition -- Market conduct (2): Non-price competition -- Brand policy -- New brand development -- Distribution of brands -- The economics of marketing planning.
007084156X
85023295
Marketing--Economic aspects.
380.1
The economics of the brand : a marketing analysis / Trevor Watkins. - London : McGraw-Hill, c1986. - x, 161 p. : ill ; 25 cm. + pbk. - McGraw-Hill marketing series .
Includes indexes.
The brand -- Demand analysis -- Market structure and the brand -- Market conduct (1): Price competition -- Market conduct (2): Non-price competition -- Brand policy -- New brand development -- Distribution of brands -- The economics of marketing planning.
007084156X
85023295
Marketing--Economic aspects.
380.1