Marketing and modernity / (Record no. 360)
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000 -LEADER | |
---|---|
fixed length control field | 01480 am a22003017a 4500 |
001 - CONTROL NUMBER | |
control field | on1859739962 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 971113 1997 000 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1859739962 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1859739911 |
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
OCLC library identifier | T42896 |
040 ## - CATALOGING SOURCE | |
Modifying agency | OCoLC |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Lien, Marianne E. |
9 (RLIN) | 97447 |
245 10 - TITLE STATEMENT | |
Title | Marketing and modernity / |
Statement of responsibility, etc. | Marianne Elisabeth Lien. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Oxford ; New York : |
Name of publisher, distributor, etc. | Berg, |
Date of publication, distribution, etc. | 1997. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | viii, 308 p. : |
Other physical details | ill. ; |
Dimensions | 22 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Bibliography: (pages 291-300) and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Part I: Introductions -- Exploring modernity: An introduction -- Setting the scene -- Structural conditions -- Part II: Empirical context, concepts and cases -- The marketing department -- Conceptualizing the market -- Materializing good ideas: The poultry project -- Reaching the average norweigan: The pizza superiora film project -- Offering convenience and culinary appeal: The Bon Appetit project -- Part III: Discussions -- Articulating difference within a global format -- Modernity in the marketing department. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Food |
General subdivision | Marketing |
Form subdivision | Case studies. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Food industry and trade |
Geographic subdivision | Norway |
Form subdivision | Case studies. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | New products |
General subdivision | Marketing |
Form subdivision | Case studies. |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | .b10004750 |
b | 170324 |
c | 011116 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Suppress in OPAC | 0 |
969 00 - LOCAL CODES | |
a | 42896 |
979 00 - LOCAL CODES | |
a | AD |
b | 13 NOV 1997 |
989 00 - LOCAL CODES | |
a | AD |
b | 16 APR 1998 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
a | c |
Operator's initials, OID (RLIN) | 011115 |
Cataloger's initials, CIN (RLIN) | m |
First Date, FD (RLIN) | a |
Local | - |
-- | eng |
-- | enk |
h | 0 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 20.95 | 3 | 7 | 658.8 | 00072060 | 20/11/2017 | 1 | 20.95 | 20/11/2017 | General Lending |