Marketing and modernity /
Lien, Marianne E.
Marketing and modernity / Marianne Elisabeth Lien. - Oxford ; New York : Berg, 1997. - viii, 308 p. : ill. ; 22 cm.
Bibliography: (pages 291-300) and index.
Part I: Introductions -- Exploring modernity: An introduction -- Setting the scene -- Structural conditions -- Part II: Empirical context, concepts and cases -- The marketing department -- Conceptualizing the market -- Materializing good ideas: The poultry project -- Reaching the average norweigan: The pizza superiora film project -- Offering convenience and culinary appeal: The Bon Appetit project -- Part III: Discussions -- Articulating difference within a global format -- Modernity in the marketing department.
1859739962 1859739911
Food--Marketing--Case studies.
Food industry and trade--Norway--Case studies.
New products--Marketing--Case studies.
658.8
Marketing and modernity / Marianne Elisabeth Lien. - Oxford ; New York : Berg, 1997. - viii, 308 p. : ill. ; 22 cm.
Bibliography: (pages 291-300) and index.
Part I: Introductions -- Exploring modernity: An introduction -- Setting the scene -- Structural conditions -- Part II: Empirical context, concepts and cases -- The marketing department -- Conceptualizing the market -- Materializing good ideas: The poultry project -- Reaching the average norweigan: The pizza superiora film project -- Offering convenience and culinary appeal: The Bon Appetit project -- Part III: Discussions -- Articulating difference within a global format -- Modernity in the marketing department.
1859739962 1859739911
Food--Marketing--Case studies.
Food industry and trade--Norway--Case studies.
New products--Marketing--Case studies.
658.8