Customer loyalty : (Record no. 2798)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01540 am a22003257a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm0787908606 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980218 2001 000 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0787908606 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 002912977X |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T21433 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Griffin, Jill. |
| 9 (RLIN) | 23239 |
| 245 10 - TITLE STATEMENT | |
| Title | Customer loyalty : |
| Remainder of title | how to earn it, how to keep it / |
| Statement of responsibility, etc. | Jill Griffin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco : |
| Name of publisher, distributor, etc. | Jossey-Bass Publishers, |
| Date of publication, distribution, etc. | 1995 |
| Date of manufacture | (1997) |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 242 p. ; |
| Dimensions | 24 cm. + |
| Accompanying material | pbk. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Jossey-Bass business and management series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 229-235) and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Customer loyalty: The way to many happy returns -- A closer look at loyalty -- Growing a loyal customer: The seven key stages -- Turning suspects into qualified prospects -- Turning qualified prospects into first-time buyers -- Turning first-time buyers into repeat customers -- Turning repeat customers into loyal clients -- Turning loyal clients into advocates -- Customer inactivity: How to prevent it and what to do when it strikes -- How to develop a loyalty-driven culture in your company. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer satisfaction |
| 9 (RLIN) | 35795 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services. |
| 9 (RLIN) | 36032 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| 9 (RLIN) | 36031 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Jossey-Bass business & management series. |
| 9 (RLIN) | 31128 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10037688 |
| b | 170420 |
| c | 011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| -- | |
| -- | CRON CRON |
| 969 00 - LOCAL CODES | |
| a | 44060 |
| 979 00 - LOCAL CODES | |
| a | FQ |
| b | 18 FEB 1998 |
| 989 00 - LOCAL CODES | |
| a | FQ |
| b | 11 NOV 1998 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | cau |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 18.09 | 35 | 10 | 658.812 | 00068408 | 20/11/2017 | 1 | 18.09 | 20/11/2017 | General Lending |