Customer loyalty : how to earn it, how to keep it /
Griffin, Jill.
Customer loyalty : how to earn it, how to keep it / Jill Griffin. - San Francisco : Jossey-Bass Publishers, 1995 - xii, 242 p. ; 24 cm. + pbk. - Jossey-Bass business and management series . - Jossey-Bass business & management series. .
Includes bibliographical references (pages 229-235) and indexes.
Customer loyalty: The way to many happy returns -- A closer look at loyalty -- Growing a loyal customer: The seven key stages -- Turning suspects into qualified prospects -- Turning qualified prospects into first-time buyers -- Turning first-time buyers into repeat customers -- Turning repeat customers into loyal clients -- Turning loyal clients into advocates -- Customer inactivity: How to prevent it and what to do when it strikes -- How to develop a loyalty-driven culture in your company.
0787908606 002912977X
Consumer satisfaction
Customer services.
Customer relations
658.812
Customer loyalty : how to earn it, how to keep it / Jill Griffin. - San Francisco : Jossey-Bass Publishers, 1995 - xii, 242 p. ; 24 cm. + pbk. - Jossey-Bass business and management series . - Jossey-Bass business & management series. .
Includes bibliographical references (pages 229-235) and indexes.
Customer loyalty: The way to many happy returns -- A closer look at loyalty -- Growing a loyal customer: The seven key stages -- Turning suspects into qualified prospects -- Turning qualified prospects into first-time buyers -- Turning first-time buyers into repeat customers -- Turning repeat customers into loyal clients -- Turning loyal clients into advocates -- Customer inactivity: How to prevent it and what to do when it strikes -- How to develop a loyalty-driven culture in your company.
0787908606 002912977X
Consumer satisfaction
Customer services.
Customer relations
658.812